Neutrogena Sheer Zinc Dry-Touch Lotion SPF 50: What CHOICE Measured
Last updated September 13, 2026
CHOICE measured SPF 24 against a label of SPF 50 in June 2025; Kenvue said it stood confidently by the label claim.
Neutrogena had two products in the CHOICE round with opposite outcomes: Ultra Sheer Body Lotion cleared its claim at 56, and Sheer Zinc Dry-Touch measured 24 against the same SPF 50 label. Kenvue, which owns the brand, disputed the lower result.
What was tested
CHOICE measured SPF 24, 12 June 2025
CHOICE measured SPF 24 against a label of SPF 50. In the body's own words:
Neutrogena Sheer Zinc Dry-Touch Lotion SPF 50 – tested at 24
Method, as CHOICE states it: AS/NZS 2604:2021, incorporating ISO 24444 (in vivo SPF) and ISO 24443 (in vitro UVA); a 10-person panel under a solar simulator, run at Eurofins Dermatest in Sydney.
What the brand said
Kenvue, Neutrogena's owner, rejected the finding.
We stand confidently by the label claim of SPF50 on Neutrogena® Sheer Zinc™ Dry Touch Lotion 88ML.
What happened next
Market status: no change has been published by any source cited here. Statuses in this story moved repeatedly between 2025 and 2026, so check the regulator before assuming a product is still on sale.
Alternatives that passed
CHOICE reported that four of the 20 sunscreens it tested returned a measured SPF at or above the claim on the label. Two of the four cleared the claim with margin: La Roche-Posay Anthelios Wet Skin SPF 50+, measured at 72, Neutrogena Ultra Sheer Body Lotion SPF 50, measured at 56.
Frequently Asked Questions
Did Neutrogena dispute the result?
Yes. Kenvue told CHOICE it stands confidently by the label claim of SPF 50 on Neutrogena Sheer Zinc Dry Touch Lotion.
Is the US Neutrogena Sheer Zinc the same product?
It is sold under the same name in the US, but CHOICE bought and tested the Australian product, labelled under the Australian standard. Nothing on this page is a measurement of a US product.
SPF List did not test this product. The results on this page were published by the named test body or regulator; quotes and links go to the original publication. Brand responses and later developments are listed where they were published. Formulations change; a result applies to the batch and date tested.