Dear, Klairs Mid Day Blue UV Shield: What the Brand's Own Clinical Testing Returned
Last updated September 13, 2026
Dear, Klairs published its own clinical results for this product — a range of SPF 12.7 to 22.8 against a label of SPF 50+ — then discontinued it and offered full refunds.
The second of the two Dear, Klairs sunscreens that fell short in the brand's own 2021 disclosure. As with the Soft Airy UV Essence, the figures here were published by the company that sold the product.
What was tested
Four clinical institutions commissioned by Dear, Klairs measured SPF 12.7 to 22.8, 30 April 2021
Four clinical institutions commissioned by Dear, Klairs measured SPF 12.7 to 22.8 against a label of SPF 50+. In the body's own words:
…we've decided to discontinue sales of the Soft Airy UV Essence and Mid Day Blue UV Shield, and offer a full refund to those who purchased these products.
Method, as Four clinical institutions commissioned by Dear, Klairs states it: Testing at four clinical institutions against several criteria, described by the brand as including the Ministry of Food and Drug Safety Notice Act, ISO 24444:2010 and ISO 24444:2019. The published figure is a range across those institutions: 12.7 to 22.8.
What the brand said
The publication is itself the brand's statement.
We take full responsibility for the lack of action on our end to verify the SPF of our products before launching.
What happened next
- 30 April 2021 — Dear, Klairs discontinued sales of the Mid Day Blue UV Shield and the Soft Airy UV Essence and offered a full refund. Dear, Klairs official statement.
Market status: withdrawn by the brand, per the statement linked above.
Frequently Asked Questions
Who measured these figures?
Four clinical institutions commissioned by the brand, with the range published by Dear, Klairs itself.
Was the product withdrawn?
Yes, with a full refund offer, announced in the same statement that published the figures.
Did every Dear, Klairs sunscreen fall short?
No. The same disclosure reported clinical SPF of 41 to 44 for the Illuminating Supple Blemish Cream against its SPF 40 label.
SPF List did not test this product. The results on this page were published by the named test body or regulator; quotes and links go to the original publication. Brand responses and later developments are listed where they were published. Formulations change; a result applies to the batch and date tested.