Invisible Zinc Face + Body Mineral Sunscreen SPF 50: What CHOICE Measured
Last updated September 13, 2026
CHOICE measured SPF 38 against a label of SPF 50 in June 2025; the brand said the result did not match its own testing.
Invisible Zinc's face and body mineral sunscreen carries an SPF 50 claim rather than 50+, so the threshold it had to clear was lower than most of the round. It measured 38.
What was tested
CHOICE measured SPF 38, 12 June 2025
CHOICE measured SPF 38 against a label of SPF 50. In the body's own words:
Invisible Zinc Face + Body Mineral Sunscreen SPF 50 – tested at 38
Method, as CHOICE states it: AS/NZS 2604:2021, incorporating ISO 24444 (in vivo SPF) and ISO 24443 (in vitro UVA); a 10-person panel under a solar simulator, run at Eurofins Dermatest in Sydney.
What the brand said
Invisible Zinc told CHOICE the figure conflicted with its own testing.
This result [is] very surprising as it does not match the SPF testing results undertaken by the company.
What happened next
Market status: no change has been published by any source cited here. Statuses in this story moved repeatedly between 2025 and 2026, so check the regulator before assuming a product is still on sale.
Alternatives that passed
CHOICE reported that four of the 20 sunscreens it tested returned a measured SPF at or above the claim on the label. Two of the four cleared the claim with margin: La Roche-Posay Anthelios Wet Skin SPF 50+, measured at 72, Neutrogena Ultra Sheer Body Lotion SPF 50, measured at 56.
Frequently Asked Questions
Did Invisible Zinc dispute the result?
Yes. The brand told CHOICE the result was very surprising as it did not match the SPF testing results undertaken by the company.
Is SPF 50 a different claim from SPF 50+?
Yes. Under the Australian standard the TGA applies, an SPF 50+ product must return a test result of at least SPF 60, while an SPF 50 product must reach 50. This product was labelled 50.
SPF List did not test this product. The results on this page were published by the named test body or regulator; quotes and links go to the original publication. Brand responses and later developments are listed where they were published. Formulations change; a result applies to the batch and date tested.