Cancer Council Ultra Sunscreen 50+: What CHOICE Measured
Last updated September 13, 2026
CHOICE measured SPF 24 against a label of SPF 50+ in June 2025; Cancer Council published no response to this result.
Cancer Council Ultra measured 24 in the CHOICE round, the lowest of the charity's four products in the set and less than half its labelled claim.
What was tested
CHOICE measured SPF 24, 12 June 2025
CHOICE measured SPF 24 against a label of SPF 50+. In the body's own words:
Cancer Council Ultra Sunscreen 50+ – tested at 24
Method, as CHOICE states it: AS/NZS 2604:2021, incorporating ISO 24444 (in vivo SPF) and ISO 24443 (in vitro UVA); a 10-person panel under a solar simulator, run at Eurofins Dermatest in Sydney.
What happened next
Market status: no change has been published by any source cited here. Statuses in this story moved repeatedly between 2025 and 2026, so check the regulator before assuming a product is still on sale.
Alternatives that passed
CHOICE reported that four of the 20 sunscreens it tested returned a measured SPF at or above the claim on the label. Two of the four cleared the claim with margin: La Roche-Posay Anthelios Wet Skin SPF 50+, measured at 72, Neutrogena Ultra Sheer Body Lotion SPF 50, measured at 56.
Frequently Asked Questions
Did Cancer Council respond to this result?
No Cancer Council response to this product appears in CHOICE's article or media releases, and none is reproduced here.
Was this product recalled?
No recall of this product has been published by any source cited here.
SPF List did not test this product. The results on this page were published by the named test body or regulator; quotes and links go to the original publication. Brand responses and later developments are listed where they were published. Formulations change; a result applies to the batch and date tested.